Kofluence launches Kofinity, promises guaranteed brand partnerships for creators
AI-led influence platform Kofluence has launched a product Kofinity which claims to offer guaranteed brand partnerships to every content creator...
Team Pumpkin wins Shalimar Paints’ social media, website and performance mandates
Digital marketing and PR agency Team Pumpkin has won the social media, website maintenance and performance marketing mandates of Shalimar...
JSW Pixa gets Alia to play ‘Sawalia’ again; urges Ayushmann and consumers to ask, ‘Coverage Kitna Hai?’
JSW Paints is continuing with actors Alia Bhatt and Ayushmann Khurranna and the former playing ‘Sawalia’. In a new campaign...
Narrative wins creative mandate of Classic Stripes
Narrative (narrative), a branding and communication agency, has won the creative mandate for Classic Stripes. Classic Stripes is the flagship...
MS Dhoni dons farmer hat, pitches ‘Naya Swaraj, Mera Swaraj’
Swaraj Tractors, a part of the Mahindra Group, has launched a TV commercial featuring brand ambassador MS Dhoni. https://youtu.be/veQ5hjyhsuI?feature=shared The...
Kalyan Jewellers scripts ode to teacher who helps deaf-mute girl master dance
Kalyan Jewellers has launched a digital film titled ‘With every step, we celebrate you!’ for Teacher’s Day 2023 (September 5)....
Singapore Tourism appoints Lim Kean Bon as Director for India, South Asia and Africa
The Singapore Tourism Board (STB) has announced the appointment of Lim Kean Bon as Area Director, India, South Asia and...
Cycle Three in One Agarbathi promises ‘Health, Wealth and Happiness’
Cycle Pure Agarbathi from NR Group has launched an advertising campaign for its Cycle Three in One brand. Two films...
Movie Channels ad volumes during H1 2023 soar by 4pc: TAM Report
According to TAM AdEx- Half Yearly Advertising Report on TV Movie Genre, Jan-Jun’23 witnessed 4pc rise in ad volumes compared to...
Plum spotlights shinier hair with dazzling demo
Plum, a 100 pc vegan D2C beauty brand, has launched a coconut milk and peptides-based haircare product for weak and...
