Will influencers lose their influence with original content taking a back seat?
Online media is flooded with content creators and ‘influencers’ today. No brand is saying no to influencer marketing, despite the...
Zee 24 TAAS presents ‘Govinda – re – Gopala’: A mesmerizing Janmashtami celebration on 7th September 2023
Janmashtami, the radiant festival that marks the birth of Lord Krishna, holds a special place in the hearts of Indians,...
RIP Noshir Desai: Hardworking professional who never believed in giving up
Noshir Desai, former CEO of Karishma Advertising and later media head at Lintas, passed away in Mumbai on 6th September...
Wondrlab’s Opportune adds virtual influencers with Reach Vista partnership
Opportune, Wondrlab Network’s influencer marketing platform, has announced a strategic partnership with virtual influencer marketing company Reach Vista. Through the...
iCubesWire adds Meesho users to its audience platform
Adtech platform iCubesWire and online marketplace Meesho have announced a partnership that allows advertisers through the former to reach the...
Byju’s celebrates transformational role of teachers
Ahead of Teacher’s Day 2023, education and edtech brand Byju’s has launched multiple films under the theme ‘Ordinary to the...
Limca Sportz, Neeraj Chopra invite viewers to take Yo-Yo Test ahead of Men’s Cricket World Cup
Limca Sportz, the hydration drink from Coca-Cola India’s home-grown brand Limca, has become the ‘Official Sports Drink’ of the ICC...
Guy Marks to take over as CEO of PHD Worldwide
Omnicom Media Group (OMG), the media services division of Omnicom Group, announced on September 5, 2023 that OMG CEO for...
National Geographic’s brand-new series ‘India’s Mega Festivals’ explores the grandeur of India’s biggest celebrations with Chef Gary Mehigan
India is a country known for its opulent traditions, vibrant culture, and striking festivals! It embraces a tapestry of over...
Disney Star launches ‘Words of Pride’ advocacy campaign: a journey of respect and inclusion
Disney Star unveils the ‘Words of Pride’ campaign, an advocacy initiative aimed at cultivating awareness and use of the right...
