Hakuhodo enters content production in India with Trigger Happy Studios
Mumbai: After the acquisition of MATH a marketing agency in entertainment, global ad company Hakuhodo has announced the launch of...
Times Network launches a new Public Manch to engage and empower first time voters
Mumbai: Times Network has announced ‘Public Manch’. This show aims to engage and empower voters. With a focus on first...
HDFC Bank ropes in Interbrand for a brand valuation exercise
Mumbai: Brand consultancy Interbrand has been engaged by financial services brand HDFC Bank for a brand valuation exercise covering the...
Heeru Dingra moves on from Dentsu India
Following an illustrious nine-year tenure with dentsu India, Heeru Dingra is saying her goodbyes to embark on a new journey....
My11Circle, RuPay, Angel One, Ceat to be IPL sponsors
Mumbai: My11Circle, RuPay, Angel One, and Ceat will be IPL sponsors. They have paid a total of Rs. 1,485 crore....
Vivify Asia looks to redefine creative experiences in brand activation with new brand identity
Mumbai: Vivify Asia, which offers creative production and technology solutions has rebranded to Vivify Stories. The company focusses on crafting...
DDFreedish Auction Day 4: Prasar Bharati gains Rs 125 crores from eight channels
On the fourth day of the DD FreeDish auction for MPEG-2 slots, eight channels secured positions in Bucket D, which...
Invcent.com to address TV inventory buying needs of agencies and clients
Collective Consulting has unveiled Invcent.com (pronounced ‘Incent’ - the ‘V’ is silent), a global marketplace SSSP (self-serve supply platform), to...
There should be a clear distinction between brand extension and restricted product: ASCI and the DoCA on Surrogate Ads
Mumbai: The Advertising Standards Council of India (ASCI) and the Department of Consumer Affairs (DoCA) collaboratively convened an interactive consultation...
McDonald’s on boards Meta’s Priya Rege Jaggi as Associate Director of Marketing
McDonald’s has named Priya Rege Jaggi as its new Associate Director of Marketing. Her most recent position was Head, Consumer...
