Digital rights revenue to make up for broadcast rights revenue for cinema remaining soft: 2024: Report
Mumbai: The 2024 Ficci EY report has noted that broadcast rights for films will remain soft as pay TV homes...
Patanjali Kesh Kanti’s campaign celebrates the strength, spirit of women
Mumbai: Patanjali Kesh Kanti has unveiled its latest campaign #TootnaManaHai, with renowned actress Tamannaah Bhatia as the brand ambassador. This...
Slice’s campaign invites South Indian consumers to savour the essence of uninhibited mango indulgence
Mumbai: Slice, today unveiled its first-ever campaign featuring its newly appointed brand ambassador Nayanthara. The summer campaign, 'Ras Aisa Ki...
TVS Motor’s campaign ‘Protect Little Riders’ looks to create awareness on child safety
MUMBAI: TVS Motor Company (TVSM) - a global automaker that operates in the two and three-wheeler segments - today announced...
ITC Engage’s campaign looks to show the essence of fragrance igniting passion
Mumbai: In a world bound by time constraints and everyday monotony, ITC Engage has in a campaign looked to create...
Aamir Khan reunites with the Coca-Cola family after 17 years to ignite the spirit of youth by partnering with Charged by Thums Up
Mumbai: Charged by Thums Up, the all-new beverage brand from The Coca-Cola Company, has unveiled its new campaign "Mind Charged,...
Hopscotch’s campaign ‘We get kids’ fashion’ urges parents to celebrate their kids’ fashion choices
Mumbai: Hopscotch a D2C destination for kids wear has launched their first ever brand campaign. The campaign – under the...
Fireball Whisky India’s campaign celebrates a new kind of cheating
Mumbai: Fireball India is celebrating a new kind of cheating since Valentine's Day. Through a month-long campaign created by Fireball’s...
L’Oréal Paris’ campaign looks to highlight the prowess of L’Oréal Paris Total Repair 5
Mumbai: L’Oréal Paris, a beauty brand, has unveiled its latest campaign showcasing the Total Repair 5 range. This campaign features...
Navigating trust in the age of AI and deepfake technology: Shashi Shekhar Vempati
New Delhi: In a keynote address at the annual flagship summit on Branding and Marketing, hosted by ASSOCHAM, Shashi Shekhar...
