Eurogrip Tyres’ campaign during the IPL focusses on its grip to enhance rider confidence
Chennai: Eurogrip Tyres, a two & three-wheeler tyre brand, has launched a brand campaign focussing on the grip of Eurogrip...
eClerx names Karolina Kocalevski as Global Chief Marketing Officer
eClerx Services Ltd (eClerx) has appointed of Karolina Kocalevski as its new Global Chief Marketing Officer. In her role, Karolina...
Star Sports brings together the cricketing universe with content creators through the Star Creator’s Network
Mumbai: Star Sports, the official broadcaster of the Twenty20 cricket league Tata IPL 2024, is launching a first-of-its-kind initiative in...
Minmini App distributes match tickets to the winners of #minminiCSK Contest
Chennai: Minmini, world’s first Tamil Hyperlocal Social Media app, being the official social media partner of CSK, distributed tickets to...
DViO helps launch Havells brand Llyod in the UAE
MUMBAI: DViO, a marketing and growth company recently played a role in facilitating Lloyd's entry into the Middle East market....
IAS partnership with Snap will see advertisers benefit from new safeguards and added transparency for Snapchat campaigns
Mumbai: Integral Ad Science, a global media measurement and optimisation platform, today announced a first-to-market partnership with Snap. It will...
Public Media Solution secures marketing and branding mandate for Nulife Hospitals
Public Media Solution (PMS Group), a marketing agency, has announced today that it has won the marketing and branding mandate...
HT Labs bags the Champion Publisher Award at WAN IFRA’s DMA South Asia 2023
National, 27th March 2024 – HT Labs, a trailblazer in the digital media industry, was awarded the prestigious DMA Champion...
With the emphasis on privacy, consent-based marketing practices are becoming more prevalent
Once upon a time, there was a startup called Paprika Idea Labs. But one day, while working with restaurants and...
87% share of all athlete endorsements came through cricketer-related deals: GroupM ESP Report
Mumbai: GroupM ESP Sports Sponsorship Report has noted that cricketers saw their income from brands shoot up by 27% over...
