News18 executes a distinctive OOH campaign at GroupM offices
In the midst of the excitement surrounding the General Elections, the News18 Network has initiated an innovative campaign. This campaign...
Daily Thanthi unveiled its new venture, Thanthi One, with a range of entertainment offerings
The Daily Thanthi or Dina Thanthi, has launched its new venture, “Thanthi One” on May 19th, 2024, a dynamic addition...
40 Indian startups show support for the draft Digital Competition Bill
Mumbai: 40 Indian startups have come out in support of the draft Digital Competition Bill which proposes ex-ante regulations to...
Red FM runs Madatha Petteddham campaign with IPL franchise SRH
Mumbai: 93.5 Red FM rolled out its 'Madatha Petteddham' campaign.. This umbrella campaign comprised of three activities, all culminating in...
How has the DPDP Act affected businesses’ marketing strategies?
The DPDP Bill represents a favourable advancement for data privacy in India. The Bill marks a notable change in data...
Ipsos expedites its digitisation of data collection in India through the acquisition of Crownit
Ipsos, a market research company, has announced the acquisition of Crownit. This company provides a mobile and online panel and...
TV ads for IPL 17 increased by 18% per channel compared to IPL 16 for the first 64 matches: TAM Sports
Mumbai: TV advertising for IPL 17 reflected growth of 18% in ad volumes/per channel, compared to IPL 16 for the...
Adjust launches a ML and AI-powered measurement solution InSight to help marketers evaluate campaign effectiveness
Mumbai: Measurement and analytics company Adjust has unveiled InSight. This is a machine learning and AI-powered measurement solution that gives...
Prasanna Vadhanam, a Psychological Thriller is set to Premiere on Aha this May 24th
After its remarkable success at the box office, the critically acclaimed film "Prasanna Vadhanam" is ready to make its debut...
Zee Business and WION set to elevate the Global Unicorn Summit 2024, showcasing India’s Startup Prowess
Zee Media Corporation Limited (ZMCL), in collaboration with Bluechip Encore Private Limited, is excited to announce the upcoming Global Unicorn...
