mediasmart, TCL partner to democratising the CTV ad space beyond the Walled Gardens
Mumbai: mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate...
EssenceMediacom hires Vivek Das as Managing Partner, MFG (Google) Lead – India & South-East Asia
Mumbai: EssenceMediacom, GroupM’s newest media agency, has appointed Vivek Das as the new Managing Partner and MFG (Google) Lead for...
Delhi HC prevents misuse of Rajat Sharma’s personality rights, India TV logo, show “Aap Ki Adalat”
New Delhi: India TV and Rajat Sharma have achieved a significant legal victory, protecting their trademark and personality rights from...
McVitie’s reintroduces its Cookies and Creams range under McVitie’s Tasties
Mumbai: McVitie’s has unveiled a new look for its Cookies and Creams range under the McVitie’s Tasties. The McVitie’s Tasties...
Artificial Intelligence set to tune up the Radio World
In today's multimedia landscape, brimming with diverse formats and content channels, radio continues to stand out for its unique ability...
We see other agencies and brands as potential HashFame users, not competitors: Anirudh Sridharan
HashFame is a vetted creator network that prioritises direct connections between marketers (agencies & brands) and creators. HashFame is harnessing...
Hashtag Orange names Bhav Sharma as Chief Performance Officer
Gurugram: Hashtag Orange, an integrated marketing agency gaining national attention, recently named Bhav Sharma, a Chief Performance Officer with 20+...
Digital Deccan Conclave highlights South India’s Tech Innovation
Chennai: The Digital Deccan Conclave, organized by IAMAI and powered by Ethinos, will be held on June 11, 2024, at...
PR Professionals bags the PR Mandate for ACE
Gurugram: PR Professionals (PRP), a leading PR agency, has secured the public relations mandate of ACE— Action Construction Equipment Ltd.,...
Mirchi Mumbai goes Live from Navy Warship for World Ocean Day
Mumbai: Mirchi, known for its innovative and impactful initiatives, continues to set new benchmarks in engaging its audience and raising...
