First winners announced at the Cannes Lions International Festival of Creativity

MUMBAI: Tic Tac, the confectionery brand under Ferrero India (a part of the Ferrero Group), a global leader in sweet-packaged...

IAS expands YouTube brand safety measurement to Performance Max and Demand Gen campaigns

Integral Ad Science (Nasdaq: IAS) broadened its Brand Safety and Suitability Measurement product for YouTube to cover Performance Max and...

Luxury fashion now emphasizes bold colors, prints, and logos, transitioning towards louder expressions: Ravi Gupta

It was the 80s, a decade more notorious than famous for it’s crazy fashion sensibilities, when Shyam Gupta embarked on...

McDonald’s India’s TVC looks to connect with Gen Z in a fun and quirky manner, building communication around the feel good, affordable chicken offering

Mumbai: McDonald’s India - North and East’s has launched a Chicken Surprise burger. It has been launched at an entry-level...

ASCI urges LinkedIn influencers to disclose material connections with brands

TV, print, and online publishers will not be able to accept new ads without self-declaration certificate from 18 June: ASCI FAQ

Mumbai: ASCI has published a FAQ document regarding the need for advertisers to submit an online self declaration certificate. It...

Four Decades of Success: Fame Advertising’s Milestone Anniversary

Chennai: Fame Advertising celebrates four decades of excellence, innovation, and steadfast dedication to clients and the advertising industry. Since its...

BPCL T20 World Cup Campaign with Rahul Dravid and Neeraj Chopra aims to gamify the purchase process

Mumbai: BPCL is once again stepping onto the crickety crease with a T20 world cup campaign. It brings back the...

Vishak Pillai named Assistant Vice President at PVR

PVR has appointed Vishak Pillai as its new Assistant Vice President. He previously worked for Httpool as Senior Client Partner. ...

Samvrit Bhattacharya joins ABP Network as National Sales Director – Digital Sales