Magnite appoints Sahil Bansal as Country Lead, India
Mumbai: Magnite, an independent sell-side advertising platform, has appointed Sahil Bansal as Country Lead, India. In his new role, Bansal...
Criteo names Michael Komasinski as Chief Executive Officer
New York: Criteo S.A., the commerce media company, has announced that its Board of Directors has appointed Michael Komasinski as...
Clear Premium Water celebrates brand ambassador Hrithik Roshan completing 25 years in Bollywood
Mumbai: Clear Premium Water celebrates the journey of Hrithik Roshan as its brand ambassador as he completes 25 years of...
Hari Om OTT offers free subscriptions at Maha Kumbh Mela 2025
Mumbai: Hari Om, a devotional OTT platform, has launched a heartfelt initiative to distribute free subscriptions to devotees attending the...
Prasar Bharati and Adhikari Brothers forge strategic alliance to expand content horizons
Mumbai: Prasar Bharati, India’s Public Broadcaster, has entered a strategic partnership with Sri Adhikari Brothers Digital Network Pvt. Ltd., aiming...
Tax relief for middle-income groups in next month’s budget could boost disposable income, creating opportunities for studios to develop India-centric gaming IPs
Mumbai: As Finance Minister Nirmala Sitharaman prepares to present the Union Budget for the fiscal year 2025-26 on 1 February...
Media Industry Luminary Dr. Bhaskar Das Passes Away
Mumbai: Dr. Bhaskar Das, a towering figure in India's media and advertising industry, passed away earlier today after battling cancer....
Netflix unveils Blockbuster Telugu Films Slate for 2025 on Makar Sankranti
Mumbai: Netflix, celebrating the occasion of Makar Sankranti, has announced its much-anticipated lineup of Telugu films for 2025. Following the...
Guess’ partnership with Tata CLiQ aims to expand the denim lifestyle brand’s retail presence in India through physical stores and digital storefronts
Mumbai: Guess? Inc., which operates the Guess brand in India under its subsidiary, Guess? India will launch Guess Jeans. This...
Brands use influencer marketing for reach and ROI, employing tools and analytics on various platforms: Pranav Panpalia, OpraahFx
OpraahFx, an influencer marketing and talent management company, launched its new division, Creator Accelerator Programme (CAP) last year. This initiative,...
