Tata Power leverages TikTok platform to promote ‘I have the Power’ campaign
Mumbai: A first for any power utility in India, Tata Power extends its powerful #IHaveThePowerChallenge to the renowned short video...
WPP acquires marketing technology consultancy XumaK
International: WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy. XumaK is a recognized expert in...
Optimystix Entertainment & Ashwin Varde join hands to launch ‘Wakaoo Films’
Mumbai: Optimystix Entertainment announced a strategic partnership with Ashwin Varde, one of India’s most prominent film producers, to launch a new...
Merkle Sokrati and TikTok India ink strategic partnership to offer advanced digital marketing solutions to brands
Merkle Sokrati, the leading data-driven performance marketing agency from the house of Dentsu Aegis Network (DAN), has inked a strategic...
ZEE’s Culture Fest ‘Arth’ is back with a grand second season in Delhi
New Delhi: After a successful season 1 in Kolkata and Delhi, Arth: A Culture Fest is back with a grand...
Zero Gravity Communications bags the national digital mandate for RedHunt
Ahmedabad: Zero Gravity Communications has bagged the national digital media duties for Red Hunt post a multi-agency pitch. The agency...
ILN Studios partners with Smule Inc. to Launch Digital-Only Musical Reality Show – Smule iDiva ‘1, 2, 3… Riyaaz’
New Delhi: ILN Studios has launched Smule iDiva ‘1, 2, 3... Riyaaz’, India’s first digital-only musical reality show. The show...
DDB Mudra Group wins the integrated marketing and communication mandate for BharatBenz
BharatBenz, the domestic brand of Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of the German automobile manufacturer Daimler AG,...
Accuracy seems to be the success mantra for India Today Group’s exit polls
While many might argue that exit polls are not accurate, India Today Group-Axis-My-India has a track record of anticipating accurate...
WATConsult appoints Mahesh Nazare as Director – HR and L&D
Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has appointed Mahesh Nazare as...
