Nepal blocks access to all Indian private news channels

New Delhi: With the unprecedented outbreak, the new normal is a thorough hygiene routine, be it at home or anywhere...

IndusInd Bank launches redesigned website to enhance customer experience

IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers with an enhanced experience across devices such...

The Advertising Club Bangalore hosts a power-packed Creative Review

Bangalore: The 11th installment in the ongoing web series hosted by The Advertising Club Bangalore witnessed a power-packed Creative Review....

Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level

Mumbai: This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC...

The communication strategy for brands right now, in three words should be: HELP, DON’T SELL: Piali Dasgupta, VP- Marketing - Columbia Pacific Communities

Creating effective communication for the audience engagement during lockdown

Marketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These...

Tech Mahindra to Launch Blockchain based Contracts and Digital Rights Management Platform for Global Media and Entertainment Industry

Mumbai: Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch...

IAA & GALA launch “Global Privacy Laws Handbook” virtually

The International Advertising Association (“IAA”) and the Global Advertising Lawyers Alliance ("GALA") had a virtual launch on 8th July of...

AESL’s new ad campaign, “Padhai Hamari Jaari Hai” crosses 1 Million views on YouTube

New Delhi: Aakash Educational Services Ltd’s (AESL), the national leader in test preparation services, recently launched television campaign titled “Padhai Hamari...

Johannes Larcher named Head of HBO Max International