BBC highlights the power of music to stimulate memory for people living with dementia
International: BBC Music Memories and BBC World Service are launching an international journey through music as part of the BBC’s...
CarDekho launches new campaign “The everyday hero” conceptualised and created by Leo Burnett India
New Delhi: As cities re-open post the lockdown, personal mobility has taken on a significant relevance. Owing to heightened consumer anxiety...
Understanding the new consumer and how brands can engage with them better
The Pandemic has been a disruptor for businesses across sectors and has had drastic impact on lifestyle of both urban...
Pandemic causes tectonic shifts in priorities of Gen Z – Health & Fitness and Family emerge top priorities: Isobar-Ipsos study
New Delhi: The new wave of the Isobar-Ipsos #MeetTheZ Survey shows tectonic shifts in the priorities of Gen Z, during...
Snapdeal offers expanded vernacular options as 30% of users prefer its vernacular interface
Mumbai: Snapdeal, India’s leading value-focused ecommerce platform, has seen 30% of its users prefer the vernacular language interface that it...
Myth Busters: New age brands helping women rise above social TABOOS
Words like periods, menstruation, pads, and vaginal hygiene are not spoken in hushed voices anymore. We have come a long...
&pictures launches its TV first initiative with a spine-chilling crime thriller ‘Footfairy’
Mumbai: With 2020 being a window for many firsts, &pictures takes a refreshing step in setting a benchmark in the...
McDonald’s appoints Madison Media to handle its Digital responsibilities
Mumbai: Madison Media is elated to announce that McDonald’s has once again entrusted the agency to handle its digital responsibilities....
Ashish Bhasin hands over charge of AAAI to Anupriya Acharya
Ashish Bhasin, President of Advertising Agencies Association of India( AAAI) today handed over charge of AAAI to Anupriya Acharya, Publicis...
The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria,...
