80% of Snapdeal’s Diwali shoppers chose regional & local brands
Mumbai: Snapdeal, India’s leading value-focused e-commerce marketplace concluded its “Kum Mein Dum” Diwali sale, bringing the depth and diversity of...
IAA joins forces with United Nations to prove how brands can drive economic recovery post COVID-19
International: IAA is organizing its annual conference, Brands: The Engine for Economic Revival – on October 27-28, which will be...
Perfetti Van Melle Indonesia appoints Wunderman Thompson Indonesia as Creative agency for 2021
International: Perfetti Van Melle Indonesia has appointed Wunderman Thompson Indonesia as their Creative Agency, effective October 1, 2020. This new...
Qualcomm and Jio Align Efforts on 5G
Mumbai: Qualcomm Technologies, Inc. and Jio Platforms Limited (Jio) along with its wholly owned subsidiary Radisys Corporation today announced their...
Madison Media wins Television business of RSPL Group
Delhi: Madison Media has announced that RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV...
Lessons from virtual calls on making communication more meaningful
Whilst video calls seem a necessary evil now, they have delivered some valuable lessons,‘if’ we choose to learn them, writes...
India leads WARC Prize for Asian Strategy 2020 with seven winning campaigns
International: WARC, the global authority on marketing effectiveness, today announced the winners of the 10th WARC Prize for Asian Strategy,...
Google Hits #1 Position in Mobile App Advertising in the Indian Subcontinent, According to AppsFlyer’s Latest Performance Index
Bengaluru: AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index. According to the report, Google...
Genesis BCW named PR and Communications Partner for upcoming Delhi Noida International Airport at Jewar
Gurgaon: Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the...
3 Keys for B2B Marketers to Win in Today’s Buying Environment
Similar to the B2C environment, buying behaviors for the B2B industry have shifted amid the COVID-19 pandemic. However, unlike the...
