Gauging the ROI of an Influencer Engagement Activity and its significance
It would not be laying it on thick to say that 2020 was the year of influencer marketing. With multiple...
Arrest of Ex Bosses of BARC India raises grave concern on fidelity of data released in the past
Mumbai: Mumbai Police on Thursday arrested Partho Dasgupta, the former CEO of TV ratings agency BARC, in connection with the...
EID Parry Rolls out new TVC Campaign #InsideOutside for Parry’s White Label Sugar
Chennai: Building on the importance of trust and hygiene as key elements in everyday life, EID Parry, India’s leading sugar...
Balaji Telefilms to collaborate with DING Infinity to create a unique, all-encompassing creative content ecosystem
Balaji Telefilms Limited, India’s leading media and content powerhouse, today, announced a strategic collaboration with DING Infinity, a creative studio...
Practically launches its first brand campaign ‘Bring Learning Alive’
New Delhi: Practically, a new e-learning app, designed to make learning experiential and increase retention among students of class 6...
Burger King India launches new campaign #GrilledBy2020 conceptualised by FoxyMoron
Mumbai: In a bid to leave all the negativity behind at the end of the year,Burger King India has launched a...
IBF welcomes revisions in DTH guidelines but urges Govt to remove cross-media ownership restrictions in DTH
New Delhi: The Indian Broadcasting Foundation (IBF) welcomes the revisions of the DTH guidelines by the Union Cabinet. These revisions...
Inshorts and Myntra engage shopaholics with an interactive Pictionary based campaign
New Delhi: Ditching the usual display ads route, Inshorts and Myntra teamed to launch a highly interactive campaign for Myntra’s...
Leo Burnett Orchard launches ‘Jeetney Me Kick Hai!’ campaign for WINZO
Mumbai: Leo Burnett Orchard recently won the creative mandate for Winzo–India’s largest vernacular social gaming platform and has launched its...
Edtech Startup Codeyoung appoints Mohit Khandelwal as Chief Growth Officer
Bangalore: Codeyoung, a fast-growing Edtech startup based in Bangalore, has appointed Mohit Khandelwal as Chief Growth Officer. In his new...
