JSW Paints’ ‘Khoobsurat Soch’ campaign champions its positioning of ‘Think Beautiful’

MUMBAI: Homefoil has partnered with Enormous Brands to launch its latest ad film starring Bollywood star Kareena Kapoor as its...

Legrand, Posterscope India create an installation in Mumbai to celebrate Ganesh Chaturthi

MUMBAI: Mumbai recently celebrated Ganesh Chaturthi. The ‘Legrand Lyncus Kamaal Ka Switch’ campaign was conducted by Legrand, which works in...

Piramal Finance’s new campaign celebrates the entrepreneurial spirit of customers

MUMBAI: Piramal Capital And Housing Finance (Piramal Finance), a wholly-owned subsidiary of Piramal Enterprises (PEL), today announced the launch of...

Ecom-Gaming was the top category with the most diverse celebrity endorsements: TAM AdEx

Mumbai: In Jan-June 2024, 32% of the ads’ telecast on TV were endorsed by celebrities. Film stars contributed more than...

Bigg Boss Marathi Season 5: Grand Finale Set Against a Backdrop of Record Ratings

Mumbai: Bigg Boss Marathi Season 5 on Colors Marathi has become a cultural phenomenon, drawing in massive audiences and setting...

Impact of the Digital Personal Data Protection Act, 2023 may vary significantly across different gaming formats: AIGDF

MUMBAI: The All-India Game Developers’ Forum (AIGDF), in partnership with the Indian Governance and Policy Project (IGAP), has released its...

Shantanu Gangane appointed Senior Director of Integrated Marketing Experience at The Coca-Cola Company

Mumbai: The Coca-Cola Company has announced the appointment of Shantanu Gangane as Senior Director of Integrated Marketing Experience (IMX) for...

ThunderPlus’ campaigns #HarGharThunder and #ChaiPeCharge depict the launch of two new products, Thunder Tej and Thunder Lite

MUMBAI: ThunderPlus, an EV charging brand in India announced the launch of two transformative products Thunder tej and Thunder Lite...

Flipkarts’ campaigns show how Indians love maximising value