The importance of marketing strategy for businesses and how to do it the right way
Businesses have been the backbone of any economy since time immemorial. It is what drives employment, income and the standard...
Taboola Signs Three-year Strategic Partnership with dentsu India
New Delhi: Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like,...
Paytm launches the Indian Brand Sale with deals and discounts on products of partnered brands on its Mini App Store
Mumbai: India’s leading digital ecosystem for consumers and merchants(1) Paytm today announced that its Paytm Mini App store has launched...
TVS SCS raises INR 590 cr from a fund managed by Exor
Mumbai: TVS Supply Chain Solutions (TVS SCS), one of the World’s leading providers of Integrated Supply Chain Solutions which includes...
82% marketers are investing in creativity and digital technologies to create brand differentiation: Isobar Survey
Mumbai: Global creative experience agency, Isobar, has published its annual study of over 800 global CMO’s assessing the evolution of...
The Script Room delivers CoinSwitch Kuber’s Kuch Toh Badlega campaign with Ranveer Singh
Mumbai: The Script Room, a writers' hub, and a bespoke audio-visual creative agency has developed and executed CoinSwitch Kuber’s ‘Kuch...
Nykaa Fashion announces Alaya F as the New Face of the Brand
Mumbai: Nykaa Fashion has announced Alaya F as the Face of The Brand with a new campaign that celebrates the...
PUMA India appoints Smita Balram as Head of Corporate Communications
Global sports brand PUMA has appointed Smita Balram as Head of Corporate Communications for the India business. In her new...
Graphy Acquires EdTech Startup Spayee for $25 Million
Graphy, an Unacademy Group company, today announced the acquisition of edtech platform Spayee for $25 Million. The acquisition further cements...
Lowe Lintas appoints Vasudha Misra as Regional Creative Officer
Lowe Lintas has recently announced Vasudha Misra as its Regional Creative Officer, strengthening the creative leadership at their Delhi office. Vasudha joins Lowe...
