False and baseless, Reliance Industry on media reports of Mukesh Ambani relocating to London
Reliance Industries Limited on Friday issued a Press Release stating that the recent newspaper reports on the Mukesh Ambani family’s...
Rapido’s ‘Smart ho, toh Rapido’ campaign aims to position itself as a customer-centric brand and highlight its key USPs
Mumbai: Rapido, India’s bike taxi app, announced its first celebrity campaign ‘Smart ho, toh Rapido’. Rapido’s strategic objective behind the...
Market Xcel survey on retailers and consumers sentiment around Diwali 2021 finds them cautiously optimistic
New Delhi: Market Xcel, among India’s top 5 market research firms and a joint venture with Nomura Institute, today unveiled...
Populist feminism and the myth of the strong female in ads
Ads with a female protagonist are assumed to be empowering women by default. But I wonder: Are all ads with...
Mondelēz to increase ad spend in 2022 to push visibility and innovation
Mondelēz International is supporting the increase in shelf price by doubling down on investment in ad spend. The company's advertising...
Effie’s First Global Grand Effie Contenders Announced
New York: Effie Worldwide has announced the 62 contenders competing in the inaugural Global Best of the Best Effie Awards...
Rediffusion Healthcare Unveils Report on Trends in Pharma Communication Post Pandemic
Rediffusion Healthcare today released a research report focussing on how the healthcare space has undergone a major metamorphosis during the...
Amitabh Bachchan’s Exclusive NFT Collection Auctioned at USD 966K
Mumbai: As more and more Bollywood celebrities continue to join the NFT bandwagon, the Shahenshah of Hindi cinema, Amitabh Bachchan,...
BBC Global News announces new sponsorship campaign with Hyundai around sustainability-focused content
BBC Global News today announces the launch of a month-long multiplatform sponsorship campaign with Hyundai. The deal sees Hyundai become...
What attracts Gen Z to a brand and what will hold their loyalty?
Gen Z is one of the most influential generations. Their retail and brand loyalties are even influencing the behaviors of...
