Publicis Groupe India appoints Google’s Amaresh Godbole as CEO, Digital Technology Business
Mumbai: Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital Technology Business, Publicis Groupe India. In this...
54 K+ advertisers & 66 K+ brands exclusively advertised on Digital medium during 2021: TAM Report
According to TAM AdEx-Mirroring Year 2021, Digital Advertising witnessed exceptional rise of 60% in Ad Insertions during the year 2021...
Dabur’s NewU onboards Lyxel&Flamingo as its Digital Marketing partner
Mumbai: Ensuing a multi-agency pitch, NewU, the Beauty retail business from the House of Dabur has partnered with Gurugram-based digital...
Rediffusion launches ‘TEA – The Equity Analyzer’ tool for brand equity analysis
Rediffusion today announced the launch of its proprietorial strategic tool for brand equity analysis. The tool has been designed in-house,...
2022 is expected to create history in the Indian sports media rights landscape: GroupM Report
Mumbai: GroupM’s ‘This Year Next Year’ 2022’ which also highlights the upcoming trends in the branding and advertising sector stated...
OOH ad spends to register 85% growth, projected to touch Rs 2,036 crore: GroupM Report
India’s total ad spends are estimated to touch Rs 107,987 crore this year which reflect an estimated growth of 22%...
ZEE 24 TAAS Celebrates 15th Year Anniversary
Zee 24 Taas is celebrating its 15th Year Anniversary as Marathi TV news brand that is operating in Maharashtra with...
TV9 Bangla onboards two of the biggest faces of Bangla News TV: Anirban Choudhury and Pew Roy
TV9 Bangla takes the next big leap by onboarding two of the biggest faces of Bangla News TV namely Anirban...
Nadal’s Grand Slam winning feat at Australian Open achieves record viewership on Sony Sports Network
Sony Sports Network laid the foundation for an exciting year of sports as tennis fans witnessed history unfolding with Ashleigh...
Cellular IoT Market Value to Exceed $61 Billion Globally by 2026: Juniper Research
A new study from Juniper Research has found that the global value of the cellular IoT market will reach $61 billion by 2026; rising from $31 billion in 2022. It identified the growth of...
