To attract and retain customers, brands especially new-age enterprises need to think beyond the traditional marketing models and offer an...

Chennai: Colors Tamil, the fastest-growing GEC in Tamil Nadu is all set to telecast the World Television Premiere of Kasada...

Market research and insights firm Market Xcel, today unveiled ‘Brand Xcel’, a first of its kind exhaustive study delving into...

Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC...

Most marketers find it easier to justify direct marketing because it is immediately measurable and helps prove their impact on...

National: StockGro, an Indian social and gaming investment platform is now the official sponsor of the T20 paragon - Royal...

Singapore based consumer internet company Glance InMobi Pte Ltd, announced that it has acquired Indian gaming company Gambit Sports Pvt...

New Delhi: OLX Autos, India’s leading player in the pre-owned automobile segment, has partnered with Star Sports which is broadcasting...

Mumbai: Celebrating the finest performances from the Marathi Film Industry, Filmfare is all set to host the 6th edition of...

Mumbai: The Indian arm of the German stationery manufacturer Faber-Castell has settled all outstanding issues related to its former JV partner...