BARC Week 14: Procter and Gamble, Wipro (G) and Parle (G) were the new entrants in the Top Advertisers Category
Top Advertisers In the Week 14 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. maintained its lead with...
aha 2.0 expands to Tamil market, powered by Firstlight Media
Chennai: On the heels of its successful transformation to aha 2.0 last year for Telugu audiences, India’s aha streaming service intends...
BARC Week 14 : Zee Keralam was the new entrant in the Malayalam speaking market
In the South channel category in Week 14 of BARC data, the first three positions remained unchanged compared to last...
Elon Musk offers a takeover bid for Twitter at $43 Billion
Tesla chief Elon Musk has offered a takeover bid for Twitter, by offering $54.20 a share, which values the social...
Viacom18 launches music-centric content platform – KaanPhod
India’s leading entertainment conglomerate Viacom18’s Youth, Music and English entertainment (YME) cluster has launched KaanPhod, an artist-first label and platform offering...
Telangana Government and ISRO to launch the state’s Space-Tech framework at PartyNite Metaverse
The Telangana government will be unveiling its Space-Tech framework through the Metaverse platform created by Gamitronics, the pioneering theme park,...
OPPO ropes in Varun Dhawan to promote their latest F21 Pro Series
New Delhi: OPPO, the leading global smart device brand, has launched a one-of-a-kind digital campaign with Varun Dhawan to promote its...
Truke ropes in Mrunal Thakur as Brand Ambassador
New Delhi: Truke, India’s fastest-growing audio brand crafting high-quality wireless stereos, wireless headphones, earphones, and bespoke acoustic equipment for sound...
Taboola’s Creative Shop Reaches Second Year, Serving Over 500 Top Advertisers
New Delhi: Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for...
71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey
New Delhi: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the...
