Rasna onboards Chhota Bheem as its new brand Ambassador this summer
Rasna, an Indian soft drink brand has tied up with the original Made in India cartoon, Chhota Bheem. The character...
Netflix’s market cap drops by 25%, to offer cheaper ad-supported subscription plans
Netflix had projected an increase of 2.5 million subscribers for the first quarter of 2022, but it reported a loss...
redBus announces Allu Arjun as its official brand ambassador
Mumbai: redBus, the online bus ticketing platform, announces Tollywood Actor and ‘Pushpa’ fame, Allu Arjun, as its official brand ambassador....
Acing the D2C Ecosystem: How Brands Can Adopt the Direct Approach
No segment has caught the retail world’s attention like the D2C ecosystem, and with good reason. As the world grappled...
Josh Talks appoints Network18’s Pawan Sharma as Business Head
Mumbai: Pawan Sharma, National Head Revenue (Focus-Hindi and Regional News) at Network18 has ended his 1.5 years stint with the...
Havas Media Group India launches specialized content division, Havas Content
Mumbai: Havas Media Group India, the media agency conglomerate of Havas Group India, has announced the launch of its specialized...
APAC Effie Awards 2022 Names TikTok’s Karl Cluck and KFC Malaysia’s May Ling Chan as Heads of Jury and Reveals Full Jury Line-up
Effie Asia Pacific has introduced Karl Cluck, Head of Global Agency for APAC at TikTok and May Ling Chan, Chief...
dentsu X wins digital media mandate for Dabur India
Mumbai: dentsu X, the integrated media agency from the house of dentsu India, has won the digital media mandate for...
HeftyVerse and Ajay Devgn come together to launch the Runway 34 game in metaverse
HeftyVerse, a Web 3.0 initiative by Hungama, is all set to take the next big step in the metaverse. In...
Integral Ad Science appoints Industry Veteran Inwon Park as the Head of Korea Market
Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales...
