Zee cinema flags-off the season of new blockbusters with ‘Taaza Hai toh Mazza Hai’ campaign
With a movie lineup of recent superhits, Zee Cinema is all set to entertain the audience with the television premieres...
Ekta R. Kapoor and Roposo launch new apparel line under ‘EK’ banner
Ekta R. Kapoor and entertainment commerce platform Roposo today announced the launch of a new apparel line under their co-created...
Ad volumes per channel soared by 9 pc in Finals of IPL 15: TAM Report
According to TAM Sports Report, indexed ad volume growth in eliminator of IPL 15 was 17 pc more compared to eliminator...
Himalaya’s new equity campaign urges consumers to prioritize wellness
Bengaluru: Himalaya Wellness Company has launched a new equity campaign that inspires consumers across age groups to prioritize health and...
Godrej expert rich crème launches new mini pack with a TVC campaign
Mumbai: Godrej Expert Rich Crème, the hair color product from the house of Godrej Consumer Products Limited, launched its new...
SafeStorage signs up with Cape Agency as Integrated Marketing Communications Partner
Chennai: SafeStorage has entrusted Cape Agency with its digital marketing as well as integrated communication planning and PR strategy implementation....
D2C health start-up Plix unveils new brand identity
Mumbai: Clean plant-based health and nutrition brand, Plix, has unveiled a new logo and brand tagline ‘Take Care, Have fun’,...
PUMA launches its own shopping app in India
Sportswear brand PUMA has launched its official mobile shopping app in India in order to further enhance its digital offerings...
93.5 RED FM concludes REDU Fair 2022 in Bengaluru
93.5 RED FM, a private radio FM network, organised REDU Fair 2022, an education fair in the state of Karnataka...
IPL media rights for 2023-2027 to touch Rs 500-600 bn: Report
The IPL media rights for the cycle between 2023-2027 is expected to grow in 3-4X range (25 pc growth due...
