Authenticity drives brand affinity for Indian Gen Z, reveals BBC Studios study
BBC Studios today announced the findings of a new in-depth study into Generation Z, focused on revealing the preferences and...
Talkwalker’s latest report reveals young people on Twitter are most concerned by the cost of living
Talkwalker, a consumer intelligence platform, in partnership with Twitter, announced the launch of its Exploring the Cost of Living Conversation 2022...
Freecharge’s new digital campaign addresses the fundamental need to ‘take charge’ of finances
Freecharge, the digital financial services platform has launched a series of digital videos on the necessity of being financially independent....
Adgcraft wins the PR mandate for Mega Expo 2022 by ACE Exhibitions and M7Creations
Ace Exhibitions, an exhibition company based out of New delhi has trusted to bestow its PR mandate to the communication...
Next Education appoints Vishwanath Ambadipudi as Head – Marketing
Next Education, the K-12, B2B Edtech Company, has strengthened its senior leadership team by appointing Vishwanath Ambadipudi as Head -...
Understanding ‘Experiential PR’ and its rising significance in the service industry
The pandemic has been felt by everyone as a result of the restrictions and lockdown that prevented brands from engaging...
Cadbury Celebrations brings siblings closer with #ConnectedRakhi campaign
Cadbury Celebrations announced the launch of a heart-warming campaign for this year’s Raksha Bandhan – #ConnectedRakhi. The brand’s latest campaign...
Puretech Digital launches its new branded content vertical ‘RevUp’
Puretech Digital, the full-service digital agency based out of Mumbai has announced the launch of its new branded content vertical...
Asianet’s BiggBoss Malayalam 4 finale episode garners 2.3mn impressions
Kochi: Malayalam entertainment channel, Asianet has claimed that the fourth season of the popular reality show Bigg Boss Malayalam has...
Curia ropes in Cricketer Yuvraj Singh as Brand Ambassador
Curia, one of the cancer research and information apps, has joined hands with former Indian cricketer Yuvraj Singh. As a...
