David Lian appointed Regional President of Zeno Group Asia Pacific
Zeno Group has announced the appointment of David Lian as Regional President for Asia Pacific. A 10-year veteran of the...
Rupee112’s ‘A Step Towards Financial Freedom’ campaign highlights the role of short-term loans
MUMBAI: Rupee112, a digital lending platform has launched its latest campaign, 'A Step Towards Financial Freedom', aimed at highlighting the...
Zydus Wellness’ Nutralite launches a foodtech platform Nutralite Chef for tailor made recipes and meal planning
MUMBAI: Zydus Wellness’ Nutralite launches a foodtech platform Nutralite Chef for tailor made recipes and meal planning. Leveraging advanced artificial...
IGP’s campaign ‘Amazing Gifts, Samay Par’ aims to touch hearts
MUMBAI: International gifting platform IGP is looking to tug at heartstrings with its latest campaign, 'Amazing Gifts, Samay Par'. The...
Turkish Airlines enhances in-flight entertainment with Indian films
MUMBAI: Turkish Airlines as part of its enhanced in-flight entertainment is offering Indian films. Turkish Airlines said that it has...
Plum launches its new Niacinamide range through the ‘Chemistry That’s Just Bright’ campaign
MUMBAI: Plum, a science-first, vegan beauty brand established in 2014, has launched its new Niacinamide range through the ‘Chemistry That’s...
The Challenges of Measuring Digital Advertising ROI in India
The digital advertising strategies of Indian brands are evolving rapidly in alignment with fast-shifting consumer demands. At the moment, every...
Precision marketing targets specific audiences with tailored messages, increasing engagement and outreach efficiency: Alok Arya, Equentis
Equentis Wealth Advisory Services, a player in equity advisory services in India had announced its Diwali campaign, 'Har Ghar Lakshmi'...
Moneycontrol consolidates No 1 position in business news
Mumbai: Moneycontrol has bolstered its position as India’s top destination for business, markets, and finance news, beating The Economic Times...
Building a future-ready Ad Strategy: Integrating AI with Human Insights
In today's rapidly changing digital world, reaching out to people requires more than creativity and reach. Articulated with human insights...
