Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according...
Abdos Life Sciences awards brand, strategic and creative mandate to CREATIVE INC
New Delhi: CREATIVE INC. - the digital-first creative agency headquartered in New Delhi, has won the brand, strategy & creative...
A thoughtful and brilliant initiative, ‘She4She’ by Unilever Pakistan
Unilever Pakistan has initiated a platform named ‘She4She’ (She for She) by women, for women, with the aim to become...
Licious’ campaign by Tilt Brand Solutions celebrates meat lovers ‘Nakhras’
Licious has launched their latest campaign ‘Licious ke Nakhre aapke kab banenge?' featuring Bollywood actor, Anil Kapoor. Conceptualized by Tilt,...
WT India’s campaign for CERA showcases the brand in a young avatar
CERA sanitaryware, an Indian sanitaryware brand, launched its latest 360-degree campaign, ‘This is your space, Play it your way’. Conceptualized...
Indians spend 4.7 pc of their monthly wage towards entertainment subscription: Report
In India, the bundle of 5 subscription services cost Rs 1,966.35 or $23.95 per month. This is 4.7 pc of...
Supradyn Immuno+ urges consumers to act on daily immunity requirements
Supradyn Immuno+ has launched through an innovative educational campaign. Conceived by Lowe Lintas, the campaign is rooted in the growing...
Nearly 50 pc publishers more likely to use clean rooms than marketers: Report
Lotame, a flexible data solutions provider to future-proof connectivity and drive performance across all screens, today released findings from its...
Ideabrew Studios launches new Marathi audio show ‘Mukkam Post Manoranjan’
Ideabrew Studios has launched a unique Marathi interview show featuring the most talented artists and performers from Maharashtra. The entertaining...
Weekend Watch: PS1 on OTT
Let’s be clear. This one deserved to be watched on the large screen. But if for some reason one did...
