34pc Indians choose brands based on social media influencers’ suggestions, reveals survey
In a recent survey conducted pan India among 1,455 respondents in the month of December by the digital marketing agency...
OMD retains Nivea India’s media duties
Omnicom Group’s OMD has won the integrated media duties for skincare brand Nivea in India. The account was retained following...
Zee Telugu’s Sa Re Ga Ma Pa returns with a new season featuring competition between champions
Zee Telugu is all set to introduce a new season of the singing competition show, Sa Re Ga Ma Pa,...
Binodan Sarma joins DDB Mudra Group as Head of Digital – North
DDB Mudra Group announced the appointment of Binodan Sarma as Executive Vice President - North. In this role, Binodan will...
Viacom18 bags Women’s IPL media rights, to pay Rs 951 crore for five year period
The media rights for the Women’s IPL was won by Viacom18 for a period of five years following the auction...
Suriya emerges as top celebrity amongst cine stars from the South of India: Report
According to a research study conducted by Indian Institute of Human Brands (IIHB), Suriya has been named the top celebrity...
Bharat Express ropes in media veteran Varun Kohli as CEO
In a significant move in the broadcast news space, Varun Kohli has joined Bharat Express group as their new Chief...
MX Player most downloaded streaming app in India in 2022, Tango Live tops on consumer spend: Data.ai Report
MX Player ranked number one in India followed by Hotstar and ZEE5, and third worldwide after YouTube and Netflix, on...
2022 ONE Asia Creative Awards: Ogilvy’s Kainaz Karmakar, Sukesh Nayak, Harshad Rajadhyaksha tied for CCO of the Year
At the recently concluded 2022 ONE Asia Creative Awards, Ogilvy India’s Joint CCO’s Kainaz Karmakar, Sukesh Nayak, Harshad Rajadhyaksha tied...
Mondelez India and Ogilvy Group win big at The Advertising Club’s EFFIE India Awards 2022
The Advertising Club hosted the 'EFFIE India Awards 2022' today at Taj Lands’ End, Mumbai. Mondelez India was judged the...
