Pepsi ropes in Actor Yash as brand ambassador
Beverage brand Pepsi has roped in Actor Yash as its brand ambassador. Confirming the collaboration, the Actor posted a video...
ASCI amends existing disclaimer guidelines as consumers find it difficult to understand
The Advertising Standards Council of India (ASCI), has updated its “Guidelines for Disclaimers made in supporting, limiting or explaining claims...
ISL media rights to change hands from Star Sports to Viacom18
The media and broadcasting rights for Indian Super League is set to take over by Viacom18 from Star Network, according...
Viacom18 to merge JioCinema and Voot ahead of IPL
Viacom18 is set to merge its flagship OTT platform Voot with JioCinema ahead of airing of the Indian Premier League...
Havas Worldwide India appoints Debanjan Basak as Group Creative Director
Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of...
Palki Sharma reveals the name of her show on Firstpost
Palki Sharma is all set to host a new show titled 'Vantage' on Firstpost.com and its YouTube channel from this...
GE in India retains Rite KnowledgeLabs as its digital AOR
Rite KnowledgeLabs has been retained by GE in India as the agency of record (AOR) for its digital storytelling for...
Colors Tamil to air four Tamil-dubbed web series starting 25th January
Colors Tamil is all set to air four captivating web series will be airing every night from January 25th to...
Star Sports cheers #WomenInBlue to mark the beginning of ‘Her-Story’ in T20 World Cup
Star Sports, the official broadcasters of ICC Women’s T20 World Cup 2023, launches a promo which recognises the presence of...
Brands Identify new usage occasions to drive relevance and growth: Report
WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the...
