Chennai Super Kings have emerged as the top team in fan engagement, according to the Comscore study conducted from March...

The Gross Gaming Revenue of Fantasy Sports during IPL 2023 is expected to grow by ~30-35pc to reach INR 2900-3100...

Atrangii OTT & TV has elevated its content head Nivedita Basu to Vice President Content & Business Alliances. Earlier Nivedita...

CNBC-TV18, a business news channel, is expanding its brand reach with the launch of a sub-brand named CNBC-TV18 Next Gen....

HP India has launched ‘Power To Do It All’ campaign, featuring its latest range of innovative HP Pavilion laptops.  Conceptualised by Lowe...

Pilgrim, a D2C personal care brand, announced the appointment of Yami Gautam as its first-ever hair care range ambassador. The...

MX Player collaborates with Paramount Global Content Distribution to bring the latter's all-female sports entertainment show, ‘WOW – Women Of...

26FIVE Global Lab, the US-based brand growth management consulting firm, has announced the appointment of Ritesh Rao as CEO of...

EaseMyTrip.com, an online travel tech platform, has appointed Ashutosh Sharma as Vice President, Marketing. In his new role, Sharma will...

 As per the latest data released by the Broadcast Audience Research Council (BARC; market share%, TG: 2+, India, Wk 16’22-...