FICCI Frames 2023: Two thirds of growth to 2.83 lakh cr will be driven by new media
The 23rd edition of the three-day media and entertainment industry conclave FICCI Frames got underway in Mumbai on 3rd May....
FICCI Frames 2023: ‘No one innovates like India, no one can implement at scale like India’
Indians consume 20 GB of data per month on average, a number projected to grow to 46 GB by 2027....
TN govt GO paves way for expansion of Digital OOH
The Tamil Nadu government has issued a Government Order (GO) that opens doors for Digital OOH expansion. This GO introduces...
Ranveer Singh to endorse Abu Dhabi Tourism in Indian market
Abu Dhabi Tourism has announced partnership with actor Ranveer Singh as destination brand ambassador for Indian market. During the two-year...
IAS enhances YouTube Brand Safety and Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, today announced it has enhanced its partnership with YouTube to...
IPL on TV: Number of advertisers dip slightly during matches 29 to 35 – TAM Report
According to TAM Sports Report on Commercial Advertising on Television for 35 matches of IPL 16 (31st Mar'23-25th Apr'23), there...
Welspun India appoints ^ a t o m network as creative AOR
^ a t o m network has been appointed as creative AOR of Welspun India, following a multi-agency pitch. The...
FICCI Frames 2023 set to be held in Mumbai from May 3-5
FICCI Frames 2023, one of the most significant media and entertainment conventions in Asia, is scheduled to take place from...
MNCs unprepared for digital-first consumers despite 4x growth in digital commerce revenues: Report
Eight fast-growing countries are set to experience the emergence of over one billion digital-native consumers of a new generation in...
Costa Coffee encourages consumers to express themselves in latest ad
The Coca-Cola Company’s Costa Coffee has refreshed its brand positioning with 'YOUXCOSTA COFFEE' to foster self-expression and conversations, targeting millennials...
