hoichoi launches new content arm ‘hoichoi studios’
hoichoi, a Bengali OTT platform, has announced the launch of its new content wing, hoichoi studios, marking its debut in...
Licious ups the game of drool and crave with its latest campaign
Licious, a meat brand, has launched a new campaign called "Juicy, Delicious, must be Licious" to celebrate the joy of...
Luxury advertisers embrace optimism for 2023: GroupM
Luxury brands are approaching 2023 with optimism as advertising spend in the sector rebounds. Despite challenges from China's zero-COVID policy,...
Mother’s Day Campaigns – Part 4
McDonald's India - North and East McDonald's India - North and East launched a Mother's Day campaign celebrating the selflessness...
Cannes Lions awards Kevin Hart as Entertainment Person of the Year
Cannes Lions has announced Kevin Hart - Entertainer, Entrepreneur and Founder & Chairman of Hartbeat, as the 2023 Entertainment Person...
Three Percent Collective appoints Amit Bidholia as Business Head
Three Percent Collective, a Bengaluru-based Digital Marketing Agency backed by Malabar Group’s IMC, has appointed Amit Bidholia as the Business...
ED raids offices of Ponniyin Selvan Producer Lyca
The Enforcement Directorate (ED) carried out extensive searches today at various properties linked to Lyca Productions, the producer of Ponniyin...
Abby One Show: 736 entries from 110 entrants shortlisted for Creative Abby
736 of the 2,236 entries to The Advertising Club's Creative Abby, a part of Abby One Show 2023, have been shortlisted,...
Swiss Beauty onboards Taapsee Pannu as brand ambassador
Swiss Beauty, an Indian makeup brand, has onboarded Bollywood actor Taapsee Pannu as its brand ambassador. Through this collaboration, Swiss...
Xiaomi India ropes in Pankaj Tripathi as face for smartphone category
Xiaomi India, a smartphone and smart TV brand, has appointed actor Pankaj Tripathi as the brand ambassador for its smartphone...
