Softstar enters Indian gaming sector with Starlight Gaming
Taiwanese gaming company Softstar Entertainment Inc has expanded its footprint to India with the launch of Starlight Gaming. The new...
DistroTV expands content offerings to OnePlus TV
DistroTV, an independent, free, ad-supported streaming TV (FAST) app, announced that it is expanding its content offerings to OnePlus TV....
Baseline Ventures to represent Olympic fencer Bhavani Devi
Baseline Ventures has added Indian Olympic fencer and two-time Commonwealth Gold medallist Bhavani Devi to its roster of athletes and...
ITC’s Bingo! fuses AI and snacking in latest campaign
Bingo! Tedhe Medhe, an Indian snack brand, has launched an AI-powered campaign that combines AI technology with snacking to create...
L’Oréal Professionnel revamps iNOA hair color; launches My Hair iD app
L’Oréal Professionnel, a hair tech brand, announced the launch of its revamped iNOA hair color. The product, billed as first...
Brooke Bond pays an ode to India’s favourite ‘Social Network’
Brooke Bond Red Label has collaborated with Ogilvy to launch a film titled "Red Label - India's favourite Social Network"...
Rediffusion creates musical ad for Dabur Cool king featuring Nora Fatehi
Dabur India, an Ayurveda Personal Care company, flagged off its launch of Dabur Cool King Thanda Tel, marking its entry...
Average online spending by tier 2 shoppers nearly on par with tier 1: Survey
According to a ‘CMR Consumer Aspirations and eCommerce in Bharat’ survey covering 3,006 consumers across eight cities, two out of...
Big Trunk nets Zapkey’s digital duties
Zapkey Technologies, a data-driven platform for making home buying and selling transparent, has appointed Big Trunk Communications to handle its...
Sony Entertainment Television celebrates nation’s spirit of change
Sony Entertainment Television has launched a promo for the 15th season of the game show 'Kaun Banega Crorepati' that celebrates...
