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Home Featured

Approach Entertainment to Beef up Celebrity Management and Endorsements Business

by MN4U Bureau
November 6, 2019
in Featured, Marketing
Reading Time: 2 mins read
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Approach Entertainment Inks Pact with Actor Anurag Sharma
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Mumbai:  Approach Entertainment, a leading & award winning Celebrity Management, Film Productions and Entertainment Marketing Company has announced to strengthen its celebrity Management and Endorsement Business. The company is on a hiring spree for Celebrity Management vertical and strengthening its team in Mumbai, New Delhi, Gurugram, Goa, Jalandhar and Dehradun offices. The company has specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing.

Speaking on the expansion plan, Sonu Tyagi, Director, Approach Entertainment said “We are closely working with Bollywood Stars and Celebrities, TV Celebrities & Artists, Sports Celebrities, Music , Directors, Writers, Producers and other technicians and it is the right time for us to strengthen our Celebrity, Artists and Talent Management Business.

He further said “Approach Entertainment will offer integrated entertainment marketing & celebrity management solutions ranging from Celebrity Management, Celebrity Brand Endorsements, Celebrity PR, Talent Management, Influencer Marketing, Digital Engagement, Celebrity Events & Activations, New Shows Development and IP Creation and Brand Tie Ups. We are on a hiring spree for Celebrity Management, PR and Digital across our offices in Mumbai, New Delhi, Gurugram, Goa, Jalandhar & Dehradun. We will offer expertise based solutions for brand endorsements and engagement activities. We are also planning to tap regional Celebrities and digital influencers in a big way.”

The company is also foraying into Bollywood Films Productions with its first Hindi film project in 2019. The company will be announcing the film project soon and the work is already going on the script and pre-production. The company aims to produce content driven films in bollywood and have a slate of 2 releases in 2020. The company has recently forayed into Sports Celebrity Management as well and have signed up one top Australian cricketer to represent in India.

Approach Entertainment is India’s leading and Award winning Celebrity Management and Entertainment Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa,  Jalandhar & Dehradun. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Line productions, Films Marketing, Events and Integrated Entertainment services.

The group is also having a PR and Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment has also launched a Digital Marketing unit Approach Digital.

The fast growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in Entrepreneurial category given by World Confederation of Business. Celebrity Management Division is handling management affairs for Bollywood Stars, Singers, TV Artists and sports Celebrities.

Tags: Approach EntertainmentCelebrity Management and Endorsements BusinessSonu Tyagi

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