Monday, August 4, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

AI cannot judge or feel the pulse of the audience: Musicians Mahesh Raghvan and Nandini Shankar

by MN4U Bureau
October 12, 2023
in Industry Brief
Reading Time: 2 mins read
A A
AI cannot judge or feel the pulse of the audience: Musicians Mahesh Raghvan and Nandini Shankar

AI cannot judge or feel the pulse of the audience: Musicians Mahesh Raghvan and Nandini Shankar

Share Share ShareShare

AI cannot judge or feel the pulse of the audience, and seeing original music garnering millions of views on YouTube is very encouraging, said the musician couple Mahesh Raghvan and Nandini Shankar at ABP Network’s The Southern Rising Summit. The couple, who rose to fame with their musical video, “The Kapi Dance,” shared their musical journey and how they found love while collaborating on the song during a session titled ‘Making Music: Crafting A New Style’ at the Summit.

“I started with music when I was 3. Later, I discovered an app on my iPad that allowed me to play Indian notes. Kapi is a raga in Carnatic music, which is equivalent to raga Mishra Pilu in Hindustani music which became the inspiration for The Kapi Dance,” said Mahesh.

Talking about whether AI technology will spoil creativity, he said, “AI cannot judge or feel the pulse of the audience. In every profession, you have certain tools to help you, but in the end, what matters is how much you learn, how much knowledge you have. What truly matters is how much the audience loves your music, and that completely depends on the musician.”

Adding to this, Nandini elaborated,” We shot the video in Chennai, and it is an original song. Seeing such support, appreciation, and getting over a million views is definitely encouraging for us.”

Apart from finding success in their musical careers, Mahesh and Nandini also found love while collaborating on their common passion – music. Speaking about their first meeting, Shankar said, ” I first followed her on Instagram. After talking, we decided to meet a few months later to collaborate on the song. Later, we became friends and eventually decided to get married.”

Meanwhile, Nandini, who is also a Chartered Accountant and comes from a family of musicians, has also worked as an investment advisor for a bank. Sharing about how she decided to make music her career, she said, “The importance of education was never undermined in my family. I topped my school and chose to become a Chartered Accountant. I worked as an investment advisor for a bank, but since I was working five days a week with the bank and performing during the weekend, it was then I decided to pursue music.”

The musical couple performed a classical rendition of their popular music video, “The Kapi Dance,” and enthralled the audience with their musical talent at the Summit.

The ‘Southern Rising’ Summit was conceptualized and instituted by ABP Network as a tribute to the exceptional growth, cultural opulence, and societal harmony exemplified by the southern states of India. It aimed to celebrate the spirit and richness of the southern states, united on a singular mission of driving a transformative journey for India. The summit witnessed profound deliberations and the sharing of insights by the movers and shakers of South Indian states and Union Territories.

Feedback: [email protected]
(This information is published from a press release.)

Tags: ABP NetworkMahesh RaghvanNandini ShankarThe Southern Rising Summit

RECENT POSTS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18
Industry Brief

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
0

Mumbai: Get ready for an exhilarating, heart-pounding journey that takes survival to extremes with Born to be Wild, a three-part...

Read more
NDTV Profit ropes in top market voices and leaders to deliver in depth coverage of Union Budget 2025
Industry Brief

NDTV Profit ropes in top market voices and leaders to deliver in depth coverage of Union Budget 2025

January 31, 2025
0

New Delhi: NDTV Profit, India’s premier business news channel, is all set to deliver comprehensive, real-time coverage of the Union...

Read more
Moneycontrol’s ‘Booster Budget’ coverage to decode key policy moves and market impact
Industry Brief

Moneycontrol’s ‘Booster Budget’ coverage to decode key policy moves and market impact

January 31, 2025
0

Mumbai: To decode and analyse the upcoming Union Budget announcement, Moneycontrol has unveiled its dedicated Budget coverage under the theme...

Read more
Business Today Unveils Special Budget Day Programming: ‘Budget Day, The BT Way’
Industry Brief

Business Today Unveils Special Budget Day Programming: ‘Budget Day, The BT Way’

January 31, 2025
0

Mumbai: Business Today is set to deliver unparalleled coverage of the Union Budget 2025-26 with its special programming, ‘Budget Day,...

Read more
A Decade of Empowerment: Celebrating the Tenth Edition of the Sakthi Awards
Industry Brief

A Decade of Empowerment: Celebrating the Tenth Edition of the Sakthi Awards

January 31, 2025
0

Puthiya Thalaimurai TV is proud to launch the 10th Edition of the Sakthi Awards, a prestigious platform celebrating the achievements...

Read more
Manorama Online Techspectations 2025 digital summit on Feb 7; to explore AI for everyday life
Industry Brief

Manorama Online Techspectations 2025 digital summit on Feb 7; to explore AI for everyday life

January 31, 2025
0

Kochi: The sixth edition of Techspectations, Manorama Online's flagship digital summit, will take place at Hotel Le Meridien, Kochi, on...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.