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Home Campaigns

Quess Corp’s debut campaign #FindYourWings with Jasprit Bumrah emphasizes finding the right launchpad for big dreams

by MN4U Bureau
November 6, 2024
in Campaigns
Reading Time: 2 mins read
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Quess Corp's debut campaign #FindYourWings with Jasprit Bumrah emphasizes finding the right launchpad for big dreams
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New Delhi: Quess Corp has unveiled its first-ever advertising campaign, #FindYourWings, featuring Indian cricket star Jasprit Bumrah. The campaign is a celebration of perseverance, determination, and the role of the right opportunities in achieving success—values that resonate both with Bumrah’s extraordinary journey and Quess’s 17-year legacy of delivering top-tier staffing solutions.

Quess Corp has established itself as one of India’s largest employers, providing exceptional workforce solutions to clients across sectors including Manufacturing, IT, BFSI, Retail, and Telecom. With over 500,000 employees, Quess is now ready to embark on its next phase of growth, and the #FindYourWings campaign marks a pivotal moment in this evolution.

The high-energy ad film features Bumrah’s rise from his modest beginnings, starting in a small backyard and ultimately becoming one of the world’s best fast bowlers. His journey of determination, grit, and relentless pursuit of excellence mirrors the values Quess Corp embodies in its workforce solutions. The ad film, conceived by Famous Innovations and produced by Little Giants Films, will be available across multiple platforms, including movie theatres, YouTube, LinkedIn, and other social media channels.

Commenting on the campaign, Guruprasad Srinivasan, Executive Director & Group CEO of Quess Corp, said, “This campaign celebrates perseverance and the power of dedication, qualities that are embodied by both Jasprit Bumrah and Quess Corp. Bumrah’s journey—from humble beginnings to global cricketing icon—reflects the grit and commitment to excellence that Quess has demonstrated over the last 17 years. #FindYourWings is not just about showcasing Bumrah’s achievements, but also about encouraging our associates to build their aspirations and carve their career journey with Quess, leveraging the right opportunities. We are thrilled to launch this new chapter, reinforcing our commitment to delivering world-class workforce solutions.”

George Kovoor, Chief Creative Officer at Famous Innovations, South, shared his excitement about the collaboration, saying, “Quess’s journey as a brand has been nothing short of meteoric, and similarly, Jasprit Bumrah’s story is inspiring. The energy and passion we were able to capture in this film reflect both Bumrah’s incredible career and Quess’s own remarkable growth. I believe this is one of Bumrah’s most powerful campaigns, and I am grateful to Quess for trusting us with this exciting project.”

The #FindYourWings campaign positions Quess Corp as not just a staffing solutions provider, but as a catalyst for career growth, empowering individuals to reach their full potential. As the company continues to lead the workforce management space, it aims to inspire its associates, clients, and the broader public to dream big and achieve success—just like Bumrah did on the world stage.

Tags: #FindYourWingscampaignGeorge KovoorGuruprasad SrinivasanJasprit BumrahQuess Corp

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