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Home Industry Brief

Red Bull expands Partnership with JioTV, bringing Dance Your Style World Finals to OTT audiences

by MN4U Bureau
September 26, 2024
in Industry Brief
Reading Time: 2 mins read
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Red Bull expands Partnership with JioTV, bringing Dance Your Style World Finals to OTT audiences
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Red Bull India is excited to announce a dynamic partnership with JioTV, one of India’s leading OTT platforms, for the highly anticipated global street dance competition; Red Bull Dance Your Style World Finals. This strategic collaboration marks a significant milestone, bringing the world of premier street dance to a broader audience across India, available to stream live exclusively on JioTV. As part of this exciting collaboration, Red Bull TV is now accessible to JioTV users through both the JioTV mobile app and JioTV+ on connected TVs via JioFiber and JioAirFiber. In a groundbreaking move, JioTV will open its platform to all smartphone users, enabling access to Red Bull TV without the need for a Jio SIM, making exclusive Red Bull content more accessible than ever before. As anticipation builds for the Red Bull Dance Your Style World Finals, the event will stream live, delivering high-energy dance battles straight to smartphones and living rooms across India. This partnership is further enhanced by JioTV’s innovative features, typically seen only in live sports broadcasts, which will elevate the dance battle experience to unprecedented heights.

– MultiCam Fun: Switch between multiple camera angles to catch every move from different
perspectives.
– 360° Viewing: Immerse yourself in the event with a full 360-degree view, experiencing every beat
and rhythm from all corners of the venue.
– Ultra View: Enjoy uninterrupted, full-screen vertical dance action in stunning high-definition
quality.
– Key Moments: Relive the best dance moments with instant replays of key battles and flawless
moves.
– Engage With Emojis & Stickers: Interact with live updates and express real-time reactions using
fun stickers and emojis.
– Vote Live: Cast a vote for your favorite dancer and watch the results live on-screen.

This event marks the fourth major collaboration between Red Bull and JioTV, following previous partnerships for the Red Bull Showrun, Red Bull Soapbox Race and Red Bull BC One events in 2024. As Red Bull India continues to push boundaries in live entertainment, this partnership offers a new distribution platform for their creative initiatives, and many more are on the horizon. The Red Bull Dance Your Style World Finals will take place in Mumbai, India, on November 9, 2024, making it the first time the global competition has landed in the country. Dancers from across the world will compete for the title, including T and Saumya from Mumbai, representing India at the global stage. Their journey exemplifies the incredible talent thriving in the Indian dance community.

Leading up to the World Finals, a full week of exciting events will celebrate the global dance scene, featuring workshops, panel talks, and performance showcases. Red Bull and JioTV’s collaboration is poised to set a new standard for dance entertainment in India.

-Based on Press Release

Tags: JioTVRed Bull

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