XYST Nature & Science Skin Care, a 100% vegan and cruelty-free brand, introduces its new logo as part of its strategy to enhance sustainability, become a top skincare brand in India, and connect more deeply with consumers.
XYST aims to reach 100 Crore revenue in three years through rebranding. It’s known for its derma-certified skincare, backed by thorough studies on 12 participants each for eight days. With an impressive irritation score of 0.03%, well below the 0.5% benchmark in India, this value is displayed on all XYST products.
Gunjan Agarwal, co-founder, XYST Nature & Science Skin Care, explained the rebranding efforts, by saying, “XYST is synonymous with premium organic products backed by science, and has gathered immense popularity for offering premium products in a pocket-friendly manner. Our new logo and rebranding initiative underlines the values that drive our mission to offer superior and safe products to millions of consumers, helping them to keep on their skincare routines. We are hoping to penetrate more geographies in the country, while keeping our natural roots intact and being dedicated to deliver 100% vegan, cruelty-free, FDA-approved and derma-certified products to our consumers.”
The new logo reflects XYST’s strategic shift to better engage its diverse consumer base across India, aiming for business growth. Emphasizing its goal as India’s top skincare brand, the rebranding effort reinforces the brand’s identity and values to attract potential customers. The logo, in dark green, symbolizes the brand’s eco-friendly approach and commitment to toxin-free products like Cica and Hemp.
The brand is gearing up to launch new hair care ranges next quarter due to high demand and strategic hires. Rebranding precedes plans for national and international expansion. Digital platforms and website have been redesigned with premium designs and imagery.
