Green2Go, a brand committed to providing sustainable solutions to the problems of plastic waste, has appointed ANTS Digital as its agency of record (AOR) to launch the brand and its new identity across all social media platforms.
Under the mandate, the agency will strategise to build the brand for the B2B and B2C market and enhance the online presence across digital platforms by creating innovative campaigns.
Ajoy Mundkur, Founder & CEO, Green2Go, said, “As a brand, Green2Go is focused on providing sustainable solutions to the problems of plastic waste. As we build the brand, Green2Go will remain steadfast in creating a portfolio of stylish yet sustainable solutions for the fast-growing category of environmentally conscious customers. We are delighted to be working with ANTS Digital and are confident that they can help us establish a robust digital footprint using creative and thought-provoking communication.”
Sanjay Arora, CEO of ANTS Digital Private Limited, said, “Green2Go is a young, exciting, revolutionary brand, and we are thrilled to partner with them to push the boundaries of creativity and innovation in digital marketing. Recognising how most people today are opting for more sustainable and environment-friendly alternatives, our primary goal is to develop strategies and ideas that differentiate Green2Go from other greenwashing brands by building an effective creative and consistent brand presence.”
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