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Home Campaigns

Sony India Launches World of Film Campaign

by MN4U Bureau
August 2, 2021
in Campaigns, Featured
Reading Time: 3 mins read
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Sony India Launches World of Film Campaign
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New Delhi: Sony India Pvt Ltd, through its division company Sony South East Asia, has announced the World of Film, an initiative to celebrate Sony’s legacy and continued commitment to the movie-making world. Whether it be involvement with high profile blockbuster studios or an individual crafting their indie film, Sony is committed to their creative journey every step of the way through the power of their Alpha series interchangeable lens cameras and Cinema Line camera series. The campaign begins on 2nd August 2021 and will run until the end of the year.

Sony will be celebrating several unique filmmakers from a diverse range of backgrounds and across a wide range of genres. These include individual filmmakers to production houses crossing Asia Pacific.

Their films will be showcased alongside exclusive behind-the-scenes production footage starting 2nd August 2021. This footage will share their journey and experience in filmmaking and the gear that helped them achieve their vision. Additionally, these creators will hold workshops sharing insights on how they achieved their cinematic visions starting 2nd August 2021.

Sony will be running a filmmaking competition as part of the campaign; the competition begins on 2nd August 2021 and runs until the end of the year on 31st December 2021. In both categories, fiction and non-fiction film video[1] are accepted for submission. The competition consists of two categories. (participant residing in India)

Open Category: The Open Category is free to enter and is open to anyone who submits their film or films shot with a Sony camera body

College Category: The College Category is open to participants undertaking a full-time course in audiovisual content creation (Photography, Videography, Multimedia, UI, Mass Communication, Media and Filmmaking program [2])

All submissions must be submitted via the online form on the World of Film by Sony India Pvt Ltd here. Each submission will be judged for its artistic excellence in craftsmanship across various aspects of filmmaking.

The special prize for winners of Sony India’s Open category is Sony ILCE-7S III camera and SEL2470Z lens and College category is Sony Cinema Line FX3 and SEL1635GM lens; Regional winner will USD$10,000 cash under the Open and USD$5,000 cash under the College category

Winners will first be chosen on a local level before being judged regionally. The Sony India winners will be judged in January 2022 while the regional winner will be judged in February 2022. The Sony India category winners will receive the following special prize:

  • For the Open Category (one winner): Special prize of Alpha 7S III camera and SEL2470Z Lens
  • For the College Category (maximum 3 groups per college with up to 4 students per group; one winner): Special Prize of Sony Cinema Line FX3 camera and SEL1635GM lens for the participating College

The program refers to a formalized filmmaking course/credit/module/foundation, which is taught at a higher education level, within a diploma/Bachelor of Arts/Master of Arts curriculum. A proof of identity (college identity card) for verification is required and must be produced upon request. From each college, a maximum of 3 groups are allowed to participate and each group can have a maximum of 4 students.  College category content submission must be done through the respective college authority and authority should be aware of the video and content prepared by college groups. Students who are participating in the college category can’t participate in the open category.

  • Group Members of the Winner of college (maximum up to 4 students) will each get Sony’s Premium Headphone as a special prize

The regional winner will receive a grand prize of USD$10,000 cash under the Open Category and USD$5,000 cash under the College Category. For further information, please sign up here to receive notifications on World of Film and its upcoming events. To watch a video on World of Film, click here.

Tags: Sony IndiaWorld of Film

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