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BARC Week 12: Reckitt maintains the top spot among the Top Advertisers with 270097 weekly insertions

by Aboli Kadam
April 3, 2021
in Advertising, Featured
Reading Time: 1 min read
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BARC Week 12: RB maintains the top spot among the Top Advertisers with 270097 weekly insertions
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Mumbai: The Broadcasting Audience Research Council (BARC) released Week 12 data on Friday.  Among the Top Advertisers category, Reckitt (India) maintained its first position with weekly insertions of 270097. The second spot was claimed by Hindustan lever with 198697 weekly insertions. ITC stood in 3rd place with 51864 weekly insertions. Cadburys India- which was a new entry last week maintained its 4th position with 38466 weekly insertions. The 5th spot was claimed by Godrej Consumer Products with 35964 weekly  Insertions,  followed by Brooke Bond Lipton India with 32649 weekly insertions. Colgate Palmolive India stood at the 7th spot with 30468 weekly insertions, followed by Lakme Lever LTD with weekly insertions of 30333.  Gujarat Cooperative Milk Marketing Federation Ltd( GCMMF)  claimed the 9th spot with 28754 weekly insertions, followed by  PepsiCo with 25930 weekly insertions.

In the Top Brands category,  Lizol maintained its top spot with 38420 weekly insertions. The second spot was claimed by Dettol Toilet soaps with 26964 weekly Insertions. Moov strong diclofenac bagged the 3rd place with 17011 weekly insertions followed by Dettol Intense cool soap 17011 weekly insertions.  Amazon. in was on the 5th spot with 15621 weekly insertions, and Harpic Power Plus claimed the 6th place with 15621 weekly insertions. Lalithaa Jewellery claimed the 7th spot with 14051 weekly insertions, followed by Harpic Bathroom cleaner with 13922 weekly insertions. Mortein Smart bagged the 9th spot with 13895 weekly insertions followed by Asian Paints Apex Ultima Protek with 13323 weekly insertions.

Tags: BARC WEEK 12Broadcasting Audience Research CouncilGodrej Consumer ProductsHindustan LeverITCR&B

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