Tuesday, August 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

Close gender pay gap, exhort 4 in 10 urban Indians; 6 in 10 want transparency in salaries of those at same level: Ipsos-Global Institute for Women’s Leadership

by MN4U Bureau
March 8, 2021
in Analysis, Featured
Reading Time: 2 mins read
A A
Consumer Sentiment improves by 1.1pc for urban Indians in December 2022: Report
Share Share ShareShare

New Delhi: A NEW global study carried out in 28 countries by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day shows that at least 4 in 10 (41%) urban Indians (38% men; 43% women) want closing of gender pay gap prioritized. Though 39% feel while it is important to bridge the gender pay gap, but it is not the top priority, in the present circumstances. At the same time, 6 in 10 (60%) urban Indians(61% men; 59% women) believe there needs to be transparency in compensation of the workforce at the same level.

Further, at least 4 in 10 urban Indians (43%) and 1 in 2 global citizens (50%) believe that concerns around gender pay disparity are in response to a real problem, though 35% urban Indians are skeptical of the motive and feel it is more a manifestation of political correctness going too far. And 4 in 10 urban Indians feel the gender gap is the reality and not fabricated (as believed by 34% urban Indians).

Amit Adarkar
Amit Adarkar

“Gender pay gap is more pronounced in the unorganized sector, in India. Most organisations in the corporate world are striving for a gender-neutral ecosystem, which compensates on merit – education and calibre and not by one gender over another. India has shown a lot of progress in providing fairness in compensation and hiring per se is governed by set norms,” says Amit Adarkar, CEO, Ipsos India.

Gender jobs – perceptions

Jobs perceived for women included: childcare staff (57%), nurses (61%),care workers for the elderly (39%), teachers (31%) and shopworkers/ assistants (15%). Most were perceived to be underpaid.

Jobs perceived for men included: Delivery drivers (70%) – they were believed to be poorly paid, politicians (50%)  – overly paid; and some professions that were believed to be cut out for men with compensation correctly paid were of bankers (23%), construction workers (58%), police officers (48%), engineers (37%), computer engineers (29%), scientists (33%), accountants (30%) and doctors (22%).

“Some of these perceptions are misplaced and have undergone a sea change and may not be the thumb rule, anymore, as women are now increasingly entering all male-dominated bastions and proving their mettle,” added Adarkar.

Recovery from COVID19 – important issues of women that should be addressed

COVID19 recovery should address issues of women and all global markets have indicated their priorities. Urban Indians want support for women and girls facing violence and abuse (37%); 36% believe there should be more flexible working practices such as working from home and working part-time and 36% want better access to healthcare services for women – while these were the top 3 priorities mentioned, there was also call for social assistance (32%) to women; access to education and training (31%) and better mental health support services (30%).

Interestingly, 73% urban Indians said they were supported by their employer during the pandemic (71% men; 73% women). India is at the top across 28 markets on this attribute. Only 1 in 2 global citizens (47%) said they were supported by their employers.

Support by family and friends was paramount for both urban Indians (80%) and global citizens (71%).

Tags: Amit Adarkar Ipsos IndiaGlobal Institute for Women’s Leadership

RECENT POSTS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

Read more
Young adult is a leading genre generating huge audiences and fandoms: Prime Video
Analysis

Young adult is a leading genre generating huge audiences and fandoms: Prime Video

January 29, 2025
0

MUMBAI: Prime Video today revealed that Spanish Original young adult movie 'Culpa Tuya' has become the most-watched International Original on...

Read more
Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
Analysis

Brands that balance Performance & Equity Ads see 90% higher ROI: WARC

January 29, 2025
0

In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1,...

Read more
TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx
Analysis

TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx

January 29, 2025
0

Mumbai: Television advertising in India witnessed a 14% surge in ad volumes in 2024 compared to 2020, according to the...

Read more
ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day
Analysis

ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day

January 28, 2025
0

Mumbai: On the occasion of Data Privacy Day, the Advertising Standards Council of India (ASCI) Academy, in partnership with PSA...

Read more
Ormax Media Rolls Out New Certification Program for Aspiring M&E Professionals
Analysis

In 2024, major OTT platforms in India had an 18% decrease in new streaming originals released: Ormax Media

January 27, 2025
0

Mumbai: 2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.