Mumbai: MakeMyTrip (NASDAQ: MMYT), India’s leading online travel company released a new digital film to inspire people to embrace change and celebrate life once again by reviving and reclaiming the joys of life post-pandemic. Featuring Aparshakti Khurana, the film is a part of an on-going ‘Life Ka Karo Game On’ campaign that encourages people to overcome the daily monotony that has seeped into everyone’s lives due to the coronavirus pandemic and navigating, safely, into the brighter side of life, this festive season.
The film delightfully touches upon the inherent emotions of celebrating life and reliving the joyous moments of travelling with loved ones. With a compelling message and a stirring narration, the film manages to strike the right emotional chord reminding people to win back the excitement in their lives and getting back to one of their most loved outdoor activities that is travelling. The film commences with the most-relatable reality of 2020 –echoing how everything has changed –where joy and happiness seems to have been captivated by dullness and boredom. Gradually, the film steers into evoking the emotion of moving ahead, and awakening the spirit of travelling again, while ensuring safety protocols all along. Targeted at every traveller out there, the film makes a special, subtle call out to professionals with a subliminal message to take a much needed break by choosing to work from a picturesque, natural landscape in the future.
#LifeKaKaroGameOn is a two-month long integrated campaign that has been packaged with a series of digital films for cricket-cum-travel enthusiasts along with a one-of-a-kind gaming contest on the app—gratifying winners with ‘unlimited reward points, and unlimited spends on anything travel’ and more. The campaign’s last digital film featured select players from RCB who were seen taking a subtle jibe at how spending months away from the good old routine has got everyone’s reflexes to think about household chores only. In this witty and colloquial film, RCB’s fine right-arm leg-spinner was seen mistaking the cricket ball tossed at him by another player for an onion – only to be jolted by the team’s captain to Switch On the excitement mode of life by getting ready to spin the ball on the pitch! The creative depiction of the film was satirical yet, played on the element of commonality that is of being bored from being cooped at home for months now.
