Mumbai: In a step to reinforce its leadership in the market and to take the brand to the next level, Donear group has associated with Bollywood’s heartthrob Hrithik Roshan as their brand ambassador. Hrithik Roshan’s image is in perfect sync with the brand attributes and the company believes that this association will give a new face to the brand and will garner a wider reach nationwide.
Speaking further about the brand, Mr. Ajay Agarwal, Executive Director of Donear Industries Limited, said “We at Donear, the leaders in the organized Menswear market in India, are constantly incorporating innovation and industry trends in our strategies and expansion plans. Our strength lies in providing a choice for every fabric need – be in terms of textile, pattern, texture or colors. These blends of fabrics can also be made available with and without stretch properties basis the end use. These products can also be made available with the desired patterns, colors and designs. Donear is all about dedication and creativity, which is why Hrithik Roshan is the perfect choice to represent our brand. A superstar, a doting father and a down-to-earth human being – Hrithik Roshan needs no introduction. Over years, he has grown in stature as a star and as an individual on the grounds of sheer hard work and absolute commitment – the values the Donear Group has imbibed since inception. We are confident this association will take the brand to the next level in terms of the geographical spread in India.”
On endorsement of the brand Donear, Hrithik Roshan said, “I am extremely happy to be associated with the Donear Industries as I have always related the brand with great quality and a wide range of menswear fabric. As a child and later as a young man, I have admired Donear as a brand, which has a strong recall among men from different generations. An absolute focus on textiles speaks volumes about the commitment of the Donear management. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for Menswear in India.”
