Digital industry body the Interactive Advertising Bureau Singapore has expanded its reach from national to regional and rebranded as the IAB South East Asia plus India (IAB SEA+India).
With this expansion plan, IAB aims to bring together publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and India.
Members of IAB Singapore will transfer by default to IAB SEA+India membership. The wider footprint comes following major success in Singapore, where the membership has grown from 20 to more than 200 since Miranda Dimopoulos joined the organisation as chief executive officer in 2014.
Dimopoulos – a prominent figure on the digital scene in Singapore – will also be promoted to regional CEO and will participate in IAB United States board meetings in New York.
This will help “to represent the region on a global platform” – the IAB SEA+India said. “With over 98 percent of our members having regional remits, we are looking forward to supporting the industry in its rapid growth to meet business needs both now and in the future, said Dimopoulos “Our strategy is to partner with local associations as a first step in terms of infrastructure, as well as ensuring all we do respects each market and their unique nuances.”
