Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Asianet News sets new Guinness Record with ‘Ente Maram, Ente Jeevan’ Initiative

by MN4U Bureau
March 24, 2017
in Featured, Marketing
Reading Time: 2 mins read
A A
‘Ente Maram, Ente Jeevan’ Initiative

Asianet News sets new Guinness Record

Share Share ShareShare

The ‘Ente Maram, Ente Jeevan’ (My Tree, My Life) initiative jointly organised by Asianet News and the Jawaharlal Nehru Tropical Botanical Garden and Research Institute (JNTBGRI) has set a new Guinness World Record for the maximum people hugging trees simultaneously.

The event, held on Tuesday 21 st March 2017 on the JNTBGRI premises at Palode, saw 4,620 people hugging trees to mark International Day of Forests.

Governor P. Sathasivam inaugurated the event by embracing a tree himself. Forest Minister K. Raju, DGP Loknath Behara, district panchayat president V.K. Madhu, MLAs D.K. Murali and K.S. Sabarinath, Asianet News Director Frank P. Thomas, Asianet News Editor M.G. Radhakrishnan and ERAM Group Chairman Dr Siddeek Ahmed were present. ‘Ente Maram, Ente Jeevan’ broke the existing record of the largest tree hug set by Tata Chem DAV Public School, Mithapur, Gujarat, in December 2016, where 1,316 people had participated.

People from all walks of life poured into the sprawling bio-diversity rich premises of Jawaharlal Nehru Tropical Botanical Garden of India (JNTBGRI) from the morning on Tuesday to participate in the unique tree-hugging event ‘Ente Maram, Ente Jeevan’ (My tree, My life) and to set a new world record. They erupted in joy as the representative of the Guinness Book of World Record declared it a world record event of maximum people hugging trees simultaneously.

 ‘The record to break was 1316. Final number today is 4,620. A new world record has been set,” Rishi Nath, Guinness World Records Adjudicator, announced. He also handed over the official certificate to Frank P Thomas,Asianet News Business Head .

Besides setting a new world record, the event organized by Asianet News in collaboration with JNTBGRI and partnered with ERAM Group on the International Day of Forests, stressed the need for protecting the forests and environment. The participants took the pledge to conserve forests and protect trees. As a token of their resolve, they carried home saplings presented by the organizers.

Students of Al Iqbal College, Peringamala guided the participants into designated plots in the garden. Experts from the JNTBGRI were present at each plot to assist the representative of the Guinness Book of World Records.

Tags: Al Iqbal CollegeAsianet NewsAsianet News Business Head .Asianet News Director Frank P. ThomasAsianet News Editor M.G. RadhakrishnanDGP Loknath Beharadistrict panchayat president V.K. MadhuEnte Jeevan’ (My TreeEram GroupERAM Group Chairman Dr Siddeek AhmedForest Minister K. RajuFrank P ThomasGuinness Book of World RecordsGuinness World Records AdjudicatorInternational Day of ForestsJNTBGRIMLAs D.K. Murali and K.S. SabarinathMy Life)Rishi Nath‘Ente Maram

RECENT POSTS

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Read more
HCLTech and Microsoft enhance the way in which fans experience live cricket matches via the Cricket Australia Live app
Marketing

HCLTech and Microsoft enhance the way in which fans experience live cricket matches via the Cricket Australia Live app

January 31, 2025
0

MUMBAI: Global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAI) to enhance...

Read more
Madison Turnt and Anugrah Madison deliver brand experiences at Maha Kumbh Mela and Bharat Mobility Global Expo 2025
Marketing

Madison Turnt and Anugrah Madison deliver brand experiences at Maha Kumbh Mela and Bharat Mobility Global Expo 2025

January 31, 2025
0

MUMBAI: Madison Turnt and Anugrah Madison, units of Madison World, have doneexperiential marketing activations at the Maha Kumbh Mela and...

Read more
Coca-Cola India unveils new video showcasing Recycling Innovation at Maha Kumbh 2025
Marketing

Coca-Cola India unveils new video showcasing Recycling Innovation at Maha Kumbh 2025

January 31, 2025
0

MUMBAI: Coca-Cola India has unveiled a new video that highlights the transformation of plastic waste into practical resources at the...

Read more
Raj Air Cooler Group ventures into modular furniture market with The Great Khali as brand ambassador
Marketing

Raj Air Cooler Group ventures into modular furniture market with The Great Khali as brand ambassador

January 30, 2025
0

Mumbai: Raj Air Cooler Group has ventured into the modular furniture market with the launch of its new segment, ‘Raj...

Read more
Wellbeing Nutrition onboards Sharvari as Brand Ambassador
Marketing

Wellbeing Nutrition onboards Sharvari as Brand Ambassador

January 30, 2025
0

Delhi: Wellbeing Nutrition, a nutraceutical brand, has announced Bollywood’s rising star Sharvari as its Brand Ambassador. This collaboration is a...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.