Monday, December 29, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

72% of Urban Indians will be watching more TV from streaming services opposed to Cable TV: Ipsos Predictions 2020

by MN4U Bureau
January 17, 2020
in Analysis, Featured
Reading Time: 4 mins read
A A
Consumer Confidence sees a robust 2.9 percentage points surge in Aug 2021: Refinitiv-Ipsos India monthly PCSI
Share Share ShareShare

New Delhi: How is Circa 2020 likely to pan out? According to the latest global survey by Ipsos titled Predictions 2020 Survey, 92% urban Indians are optimistic that Circa 2020 will be a better year for them, than 2019 and 83 per cent are bullish about the performance of the global economy in Circa 2020 and predict that it will be on a stronger footing vis-à-vis 2019; China is most optimistic about the performance of the global economy (84%) and is placed a notch higher than India (Philippines is tied in with India at the 2nd spot); global citizens though are riding on caution and only half of those polled (52%) predict a bumper year for the global economy.

Predictions capture views of citizens on some of the key issues straddling World Affairs, Society & Culture, Technology and Outlook, to understand from them, how they foresee Circa 2020 would unfold. The survey findings are a mixed bag. There is optimism on the one hand, then we also see some bit of skepticism and concerns too surface around macro issues.

“The survey provides a panoramic view of what is likely to dominate global events and it is a good opportunity for countries to be mindful of what the citizens are thinking, bang in the beginning of the year and address their concerns and measure up to their expectations,“ said Amit Adarkar, CEO, India & APAC Operations Director, Ipsos.

Outlook 2020

83% Indians are bullish about the performance of the global economy in 2020, though only half of global citizens echo similar view; 71% urban Indians are confident there will be pay parity for women –paid same as men for the same work (only 44% global citizens are hopeful); 75% urban Indians are confident that Indian sportspersons will up their medal tally in the 2020 Summer Olympics (only 43% global citizens feel their teams will bag more medals in the summer Olympics); further, a whopping 92 per cent of the urban Indians polled are confident that the year 2020 will be better for them, personally, vis-à-vis 2019 (75% global citizens too feel this year will be better).

Top trends predicted for 2020

82% urban Indians foresee people around the world spending more time online than watching TV (78% of the global citizens polled, hold a similar view); at a personal level, 72% of urban Indians say that they will be watching more TV from streaming services as opposed to cable/ satellite or over the air (half of global citizens (50%) too cite similar preference this year). There is over estimation seen for self-driving cars among urban Indians – 61% per cent urban Indians predict, self-driving cars (autonomous vehicles) will be usual sightings on the streets of their cities (only 36% global citizens foresee this happening). Almost half of urban Indians (48%) predict a re-election for Donald Trump as the President of the United States (35% of global citizens too feel the same). 37% urban Indians believe aliens will descend on Earth (only 15% of global citizens believe it will happen so), this year.

Top concerns of 2020

Global warming is top concern. 78% urban Indians worry that average global temperatures will further soar in 2020 (77% global citizens too predict the same); 46% urban Indians fear major stock markets around the world to crash in 2020 (35% global citizens too fear); 4 in 10 Indians are apprehensive of a terror strike in 2020 (32% global citizens too); half of urban Indians (52%) dread a natural disaster taking place in 2020, that will impact people in their own town/ city (3 in 10 global citizens too fear); over half of urban Indians (55%) fear large scale public unrest (protests & riots)  taking place in India, in 2020, to rebel against the way the country is being run (56% global citizens too predict unrest in their countries, for poor governance); 69% urban Indians foresee traffic situation in their area to worsen(58% global citizens have a similar concern around traffic in their area); 4 in 10 Indians (42%) fear one of their online accounts (email, social media or banking) will be hacked in 2020 (37% global citizens have a similar concern).  Half of urban Indians polled (50%) fear feeling lonely most of the time in 2020. Only 3 in 10 global citizens (33%) are likely to feel lonely.

Personal goals

90 per cent of urban Indians polled consciously want to make personal goals and resolutions in 2020, to focus on specific things for themselves and for others.Interestingly, 76% of global citizens too want to operate this way, in 2020!  46% urban Indians say they will reduce screen time for social media, this year. 27% global citizens too want to spend less time on social media, this year.

Reflections – Circa 2019

Verdict pronounced: 2019 fell short on expectations, for the country as well as for the citizens themselves, at a personal level.

Year 2019 turned out to be a disastrous year for India, feel 61% of urban Indians polled. 65% of global citizens too feel that 2019 was horrible for their countries.

Personally too, 2019 did not delight Indians (58%) or global citizens (50%), it was a rocky year for them and their families.

Methodology

These are the findings of the Global Advisor Wave predictions survey for 2020.  In total 22,512 interviews were conducted between 26th November–6th December 2019,among adults aged 18-64 years in the US and Canada, and adults aged 16-64 years in all other markets.

The survey was conducted in 33 markets around the world via the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, Hong Kong, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

For the results of the survey presented herein, an international sample of 21,011 adults aged 18-64 in the US, Israel and Canada, and age 16-64 in all other markets, were interviewed.

Tags: Ipsos Predictions 2020streaming services Viewership

RECENT POSTS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

Read more
Young adult is a leading genre generating huge audiences and fandoms: Prime Video
Analysis

Young adult is a leading genre generating huge audiences and fandoms: Prime Video

January 29, 2025
0

MUMBAI: Prime Video today revealed that Spanish Original young adult movie 'Culpa Tuya' has become the most-watched International Original on...

Read more
Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
Analysis

Brands that balance Performance & Equity Ads see 90% higher ROI: WARC

January 29, 2025
0

In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1,...

Read more
TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx
Analysis

TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx

January 29, 2025
0

Mumbai: Television advertising in India witnessed a 14% surge in ad volumes in 2024 compared to 2020, according to the...

Read more
ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day
Analysis

ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day

January 28, 2025
0

Mumbai: On the occasion of Data Privacy Day, the Advertising Standards Council of India (ASCI) Academy, in partnership with PSA...

Read more
Ormax Media Rolls Out New Certification Program for Aspiring M&E Professionals
Analysis

In 2024, major OTT platforms in India had an 18% decrease in new streaming originals released: Ormax Media

January 27, 2025
0

Mumbai: 2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.